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Mercedes-Benz's EQC heralds a new era of e-mobility and ‘sustainable luxury’ in the Indian automotive landscape

India’s largest luxury carmaker Mercedes-Benz today started the new era of future mobility in the luxury segment with the launch of Mercedes-Benz EQC. The launch of the EQC represents Mercedes-Benz’s commitment to the automotive industry’s journey towards a sustainable future and signifies a major milestone towards Mercedes-Benz’s Ambition 2039 which aims to achieve climate-neutral mobility. The Mercedes-Benz EQC is the first product under...

Mercedes-Benz India launches their ‘EQ’ brand

Mercedes-Benz India launched their ‘EQ’ brand in the country and with the launch of this brand, they will, (in all likelihood,) become the first luxury car manufacturer to bring “luxury electric motoring” to the country. Their EQ brand launch in India comes at a time when the Indian car market is gearing up to welcome a slew of EVs such as the Tata Nexon EV and the MG ZS EV, to name a few, however, these yet-to-be launched EVs do not offer luxury electric motoring as M...

Mercedes Benz EQB: Go for Rose Gold

Fads come and go but frankly, one fad that I didn’t really think much of, until only a few years back, when it arrived on the scene, was the colour, Rose Gold. However, this was before I saw an Italian manufacturer of fine writing instruments offering this pen in Rose Gold. Back then, this colour was aimed primarily at the Middle Eastern market. Last year, one of my favourite Japanese watchmakers offered a digital watch in Rose Gold. Fast forward to 2022. Now, the German car m...